Researchers have found an effective way to get people to drink less.
Emphasize increased cancer risk with alcohol and pair it with counting each drink.
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This particular combination of ‘why to reduce’ and ‘how to reduce’ messages could be useful for improving the health of the population, a 2021 study team said.
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Of course, excessive drinking does not lead to cancer. Excessive drinking has been linked to all problems, including premature death, heart disease, digestive problems, and an increased risk of dementia.
Simone Pettigrew, an economist and psychologist at the George Institute for Global Health, said,
“We found that counting alcohol consumption by combining information about alcohol and cancer with specific real-world behaviors resulted in a lower amount of alcohol consumed by drinkers. “He said.
She completed three surveys for the study. 7,995 people completed the first survey, 4,588 people in the second survey after 3 weeks, and 2,687 people in 3 weeks after completing the final survey.
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Participants were divided into different groups and presented with various advertisements and messages about drinking.
Compared to the control group, one combination stood out. A TV commercial linking alcohol to cancer, along with a suggestion to count drinks, was one of the most effective ads in encouraging people to cut down on alcohol consumption.
It was also the only combination that actually caused people to significantly reduce their alcohol consumption for six weeks.
Other approaches, such as encouraging people to decide how much alcohol to drink and then stick to it, have led some volunteers to try and cut back, but based on the people involved in this study, there were clear winners.
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“Most people don’t know that alcohol is carcinogenic,” Pettigrew said. “This is important information that drinkers need to get,” he said. But telling people that alcohol causes cancer is only part of the solution. We must also empower them to take action to reduce their risk. “
According to the World Health Organization (WHO), alcohol consumption can be responsible for 7% of premature deaths worldwide, and making drinkers more aware of health risks is one way to tackle this problem.
Health agencies have also looked at ways to make alcohol less readily available and more expensive, but ultimately, individual choices will determine whether alcohol behavior will change in the long run.
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As participants in this particular study were chosen to be “demographically broadly representative of the Australian drinking public”, this is not an approach that would necessarily work elsewhere. cut.
“With limited resources available for alcohol damage reduction campaigns,
it’s important to know which message will work best,” Pettigrew said.
This study was published in Addictive Behavior.