This book was written for anyone who wants to inspire others and for anyone who wants to find someone to inspire them.
Simon Sinek is leading a movement to build a world where the vast majority of us are inspired by the work we do.
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Millions have already watched his video on the importance of knowing why we do what we do.
Start with why deepens the concept. Any person or organization can explain what he is doing;
Some may explain how they are different or better; But very few of them can explain why. Why it’s not about money or profit: these are results.
Because it is something that inspires us and inspires those around us.
From Martin Luther King Jr. to Steve Jobs to the Wright Brothers,
Start With Why shows that the leaders who inspire them all think,
act and communicate exactly the same way, exactly the opposite of what everyone else does.
Drawing on a wide range of real-life stories, it provides a framework on which to build organisations,
lead movements and inspire people – and it all starts with a cause.
