Even the smartest of us can feel inadequate when we don’t know
which light switch or oven burner to turn on or which door to push, pull, or push.
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This witty and liberating book argues that the fault is not in ourselves, but in the needs of our users
and in product design that defies the principles of cognitive psychology. Problems range from ambiguous controls hidden to
arbitrary relationships between controls and functions, with a lack of feedback or other support and unreasonable demands for memorization.
Design of Everyday Things demonstrates that easy-to-use design is possible. The rules are simple. Represent things, take advantage of the natural relationships that
tie functions and controls, and use constraints cleverly. Goal: Easily guide users to the right action at the right time, with the right controls. In this fun and insightful analysis, ognitive scientist Donald A.
Norman ranks design excellence as the single most important key
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to regaining competitive advantage by influencing consumer behavior.
Now fully expanded and updated and
with a new introduction by the author,
Design of Everyday Things is a powerful primer on
how and why some products delight customers.
