A young woman enters the laboratory. In the last two years, she has changed almost every aspect of her life.
She quit smoking, ran a long distance race and was advanced working.
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Neuroscientists have discovered that the patterns within her brain have changed dramatically.
Procter & Gamble marketers study videos of people making their beds.
They are frantically attempting to sort out some way to sell another item called Febreze, which is on target to be perhaps of the greatest failure in the organization’s set of experiences.
Suddenly someone spotted an almost imperceptible pattern, and with a slight change in advertising, Febreze continues to make $1 billion a year.
An inexperienced CEO runs one of the largest companies in the United States. His first order of business was to attack a pattern among their employees, how they handle worker safety, and Alcoa quickly became a Dow Jones top performer.
What about these people they have in common? They have achieved success by focusing on the patterns that shape every aspect of our lives.
They did it by changing habits.
In The Power of Habit, award-winning New York Times reporter Charles Duhigg takes us to the exciting edge of scientific discoveries that explain why habits exist and how they can be changed.
With penetrating intelligence and the ability to extract vast amounts of information into compelling narratives, Duhigg brings to life a whole new understanding of human nature and its capacity for transformation.
En route, we realize the reason why certain individuals and organizations battle to change, regardless of long stretches of endeavoring, while others appear to redo themselves short-term.
We visit laboratories where neuroscientists are exploring how habits work and exactly where they reside in our brains. We discover how the right habits were essential to the success of Olympic swimmer Michael Phelps,
Starbucks CEO Howard Schultz, and civil rights champion Martin Luther King Jr. And the nation’s largest hospitals and learn how to implement so-called basic habits they can make billions and mean the difference between failure and success and life and death.
At its core, The Power of Habit contains a compelling argument:
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The key to exercising regularly, losing weight, raising great kids,
increasing productivity, building revolutionary businesses and social movements,
and achieving success is understanding how habits work.
Habits are not destiny. As Charles Duhigg explains, by harnessing this new science,
we can transform our businesses, our communities, and our lives.
